Information Management In Public Services

Warwickshire council goes on You Tube

Gill Hitchcock Published 22 October 2012

Council claims it is the first in UK to produce videos about local news and services


Warwickshire county council is the first UK local authority to launch a video news service for local residents, a spokesman told Government Computing.

The council's relaunched website features the new video service, with 60 second clips on topics including road works, online library services and fireworks safety.

The spokesman said that the video service, which is supplied by online video content service ReelContent for approximately £1,000 a month, was launched on 17 October. It had more than 1,000 views its first week.

He said there is huge potential for Warwickshire to use videos to reach residents during emergencies, such as heavy snow falls when schools, roads and other facilities are closed.

"The idea came from our communications department," he said. "I was at Internet World about 18 months ago and met the company which produced these videos. At that time the costs were too high, but since then there have been economies of scale and it is now possible for us to do this."

He added that about 51% of internet traffic is driven by videos, and with changes in technology, such as the launch of 4G mobile communications, it became important for Warwickshire to develop its online services.

He described the process of producing a video: "At 9.00am I will send ReelContent some content and by 10.00am they send back a script. We then agree the script and by 2.00pm the company will put the video online."

He pointed out that just below the video is an RSS feed which provides the very latest news headlines from Warwickshire.

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